Alt text, image formats and page weight, explained.
You've probably run into the word in a settings panel somewhere: a WordPress plugin asking whether you want "lossy" or "lossless" compression, or an export dialog with a toggle you weren't quite...
Read moreHere's a pattern I see in almost every audit that starts with "but I did everything right." A site owner installs a speed plugin, ticks the box for lazy loading images across the whole site, and...
Read moreHere's the mismatch I see constantly in client emails: someone asks "how do I check alt text on my whole site," and the answer they find online is "right-click an image, choose Inspect, look for...
Read moreYou've done the alt text work. Every product photo has a real description instead of "IMG_4021," and you still can't answer the question that actually keeps you up at night: why isn't this thing...
Read moreSo you've got a file sitting in your downloads folder with ".avif" at the end, and none of your usual apps want to open it. Or maybe a PageSpeed Insights report told you to "serve images in...
Read moreYou ran a speed test, or you pasted your homepage into a tool like imagecheck.tools, and got a nudge to serve images in a "next-gen format." Nine times out of ten that means switching JPEG files...
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